TikTok is introducing a new feature that permits them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform revealed that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global rollout. This shift comes amid a rise in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A large amount of this material is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is typically absurd or surreal.
Based on user feedback that many people enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own choices,” commented a company executive.
AI on the Platform
The platform disclosed that there are now over a billion videos on its app tagged as artificially created. In total, in excess of 100 mn media items are uploaded to the app each day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Members will be capable of limit or boost the level of AI content they see by opening the content preference setting in the platform and selecting AI-made media. Additional categories that can already be modified under the setting encompass news, style, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require creators to label “realistic” AI-generated content, and it prohibits malicious AI impersonations of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its terms of service.
In addition, the service will henceforth attach an “AI-made” watermark to content created with its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This action is designed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is additionally establishing a two million dollar educational fund for professionals and organizations to create informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during discussion over proposals to make redundant numerous review team members in the United Kingdom. The company is planning to eliminate 439 jobs in its content moderation team in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive stated that people-led review would still have a role, but automated tools can shield workers by removing the most graphic content prior to it gets reviewed by people. The company stated a significant reduction in shocking and graphic content handled by human moderators over the previous year due to intervention by its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is really helping us work at speed.”
